{"id":830,"date":"2014-04-16T21:05:02","date_gmt":"2014-04-17T00:05:02","guid":{"rendered":"http:\/\/localhost:8888\/lucasvarga\/?p=830"},"modified":"2025-05-07T23:21:35","modified_gmt":"2025-05-08T02:21:35","slug":"doble-triangulo","status":"publish","type":"post","link":"https:\/\/lucasvarga.com\/en\/doble-triangulo\/","title":{"rendered":"Doble Tri\u00e1ngulo"},"content":{"rendered":"

Textile project carried out in 2014, including the development of brand image and generation of products, in this case, screen-printed T-shirts.
The garments were made from Pima cotton, the highest quality available in Argentina, based on the premise that, as with any product of this kind, durability and tactile feel are key factors. Because this was a small production run, it was decided to purchase a single roll of very light gray fabric, which was what was available. To provide variety, all the garments were hand-dyed, some in solid colors and others exploring batik techniques and pigment combinations. For printing, a basic screen printing workshop was set up; the prints would be in a single ink, playing with typography and basic geometries.
This included labeling, product photography, a mini-website, and promotion and sales campaigns on social media and in retail locations in Buenos Aires, Santiago de Chile, Concepci\u00f3n, and Valdivia.<\/p>\n\n\n\n

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Branding elements: Logo and situations in which it plays with linear geometric elements and photographs. The idea was to use perhaps absurd or disconnected messages, as \"statements,\" partly as an excuse to use typography and partly as a critique of the typical motivational phrases that circulate online, such as \"be happy,\" \"good vibes,\" etc., which are part of a social mandate to always look good, always smile, which is nothing more than a source of stress and social hypocrisy.<\/figcaption><\/figure>\n\n\n\n
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T-shirt production, design and screenprinting.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Proyecto textil realizado en 2014, comprendiendo el desarrollo de imagen de marca y generaci\u00f3n de productos, en este caso, remeras impresas en serigraf\u00eda.Las prendas fueron confeccionadas en algod\u00f3n Pima, la mejor calidad disponible en Argentina, partiendo de la premisa de que como en cualquier producto de esta clase, la durabilidad y sensaci\u00f3n al tacto son […]<\/p>\n","protected":false},"author":2,"featured_media":221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nDoble Tri\u00e1ngulo - LUCAS VARGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lucasvarga.com\/en\/doble-triangulo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doble Tri\u00e1ngulo - 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