{"id":811,"date":"2025-04-16T18:32:16","date_gmt":"2025-04-16T21:32:16","guid":{"rendered":"http:\/\/localhost:8888\/lucasvarga\/?p=811"},"modified":"2025-08-26T14:05:07","modified_gmt":"2025-08-26T17:05:07","slug":"diseno-y-desarrollo-de-productos-e-imagen-de-marca","status":"publish","type":"post","link":"https:\/\/lucasvarga.com\/en\/diseno-y-desarrollo-de-productos-e-imagen-de-marca\/","title":{"rendered":"LAVENTURE >> Dise\u00f1o y desarrollo de productos e imagen de marca"},"content":{"rendered":"

LAVENTURE seeks to encapsulate a passion for movement, exploration, a love of nature, and the simple life. It is inspired by activities such as cycle tourism, windsurfing or the simple act of walking to see what happens. What prevails is a relatively slow, contemplative movement, connected with the environment and driven by one's own energy or the force of the wind.<\/p>\n\n\n\n

Guided by movement and the unpredictable, LAVENTURE proposes a way of existing: not only as physical displacement, but as an openness to the unexpected.<\/p>\n\n\n\n

The brand encompasses a collection of products that includes wallets, small bags, and technical accessories for nautical activities, with plans to expand into basic apparel and other sports accessories.<\/p>\n\n\n\n

Made from new and reclaimed materials, such as disused windsurf sails, polyethylene drums, truck tarps, and so on, each object has a purpose that it efficiently fulfills, without neglecting the expressiveness and evocativeness of colors, shapes, and textures. In this way, a piece of equipment or clothing accessory transcends its materiality to tell a story and convey a meaningful message that enriches the user experience for which it was created.<\/p>\n\n\n\n

See more:
https:\/\/laventure.xyz\/<\/a>
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It is a typographic brand, a simple word that can play alone, framed in a rectangle as a road sign or recreated in a seal style like the London Underground logo. Even in italics, and perhaps with any other font, what matters is speaking and not remaining static. That's the soul of this project, the interplay of colors, shapes, materials, and textures.<\/figcaption><\/figure>\n\n\n\n
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Windsurfing harness lines, manufactured and marketed together with Ra\u00fal Saubidet at Per\u00fa Beach, Acassuso. It is a handcrafted product completely oriented towards functionality, it is an element of equipment for high-performance windsurfing.<\/figcaption><\/figure>\n\n\n\n
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A rolltop-style bag design for bicycle handlebars made from Cordura and recycled woven monofilm from a disused windsurfing sail.<\/figcaption><\/figure>\n\n\n\n
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Development of two different types of windsurfing uphaul ropes: a basic one and a more technical one, developed in collaboration with Ra\u00fal Saubidet, a competitive windsurfing expert. Always paying attention to the quality of the product's manufacturing and their functional performance. Regarding the promotional image of the base uphaul rope, the brand uses a bit of humor to promote the product (the uphaul rope in windsurfing is the element used to raise the sail from the water and begin sailing).<\/figcaption><\/figure>\n\n\n\n
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LAVENTURE se inicia con un taller montado en un velero fondeado en el delta del R\u00edo de la Plata, en ese espacio reducido y con una vieja pero muy eficiente m\u00e1quina de coser Singer comenc\u00e9 a confeccionar estas pr\u00e1cticas y simp\u00e1ticas billeteras. Con esp\u00edritu n\u00e1utico, pop, ochentoso, noventoso y aventurero; con materiales sint\u00e9ticos nuevos como la tela cordura o la lona de cami\u00f3n; y de descarte como el dacron y el monofilm de viejas velas de windsurf.<\/figcaption><\/figure>\n\n\n\n
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