Textile project carried out in 2014, including the development of brand image and generation of products, in this case, screen-printed T-shirts.
The garments were made from Pima cotton, the highest quality available in Argentina, based on the premise that, as with any product of this kind, durability and tactile feel are key factors. Because this was a small production run, it was decided to purchase a single roll of very light gray fabric, which was what was available. To provide variety, all the garments were hand-dyed, some in solid colors and others exploring batik techniques and pigment combinations. For printing, a basic screen printing workshop was set up; the prints would be in a single ink, playing with typography and basic geometries.
This included labeling, product photography, a mini-website, and promotion and sales campaigns on social media and in retail locations in Buenos Aires, Santiago de Chile, Concepción, and Valdivia.
